Business strategy Essay Example | Topics and Well Written Essays - 2750 words - 2

Business strategy - Essay Example Apple Inc., possesses wide base of total assets and this makes them largest technology company across the globe. There is large number of customers who opts for Apple products and this has enhanced brand loyalty. Brand loyalty of the product is due to unusual items manufactured by the company. It is considered to be most admired company in United States. The strategic position of the company is well supported by its understanding about customer’s taste and preferences. iPhone denoted creativity of Apple Inc., in smartphone industry. In this study, strategic analysis would be exhibited on iPhone 6/6+ of Apple. This shall indicate effective utilization of resources and competencies in order to address customer demand and secure high profit margins. The company well segments consumer market so that manufactured product reaches right consumer. High prices of its product line are substituted by innovation and quality which cannot be easily imitated by other players in the market pl ace. The study shall encompass analysis of Apple iPhone 6/6+ in technology industry, along with usage of models to determine its strategic framework. Models such as Porter’s Generic Strategies, Bowman’s Strategy Clock, Pestle analysis, Five Forces Model, Value Chain, Resources and Competencies Audit and Strategic Group Mapping will be included in this research study. There are four kinds of generic strategies such as cost leadership strategy, differentiation strategy, focus cost strategy and focus differentiation strategy. Products launched by Apple Inc., are unique by nature and are targeted towards a particular consumer market segment. Focus differentiation strategy states that narrow market segment are targeted by the company so as to acquire maximum market share. This form of differentiation strategy is adopted by a company when high priced products are being sold in the market place. Apple iPhone 6/6+ are targeted towards high income