Communications Integrated Marketing Brand †Myassignmenthelp.Com

Question: Discuss About The Communications Integrated Marketing Brand? Answer: Brand Positioning Map The company will keep the product in the segment of high quality, low price, as the company is new in the market and will help them in establishing their name in most of the households of the country. The company will be able to achieve the competitive advantage if it offers better quality of products at a lower price so that most of the customers who are interested in trekking can shift to this particular brand. By offering the better quality of products, the companies that are established already in the market may need to renew their products, which will help them in attracting the customers towards them. This will give rise to intense competition among the companies that specializes in trekking shoe Trekking shoe by Wilderness wear. Context analysis Customers The customers of the product will be the individuals who are interested in trekking, which has gained popularity in the current era. The company will identify the customers of the product and help them by providing them with better guidance so that the choice of the product can be done in an effective manner. This will help the company in gaining the trust of the customers (Ots and Nyilasy 2015). Competitor information The opportunities for the company are that it will provide the product at a lower price, while maintaining its quality so that the customers can use to the product to the full extent. This will help the brand in making more revenue as the sale of the product will boost up. The threat for the product is that the companies that already exist in the market place will provide stiff resistance to the product so that the sale of the product can be reduced. The rival companies will try to give the products at a competitive price, which may result in the shift of the customer base to those companies (Mortimer et al. 2017). Communications The internal communication that is within the company is done with the help of the managers who are very efficient in the line of production. The managers communicate constantly with the Research and Development team so that they can have a better understanding about the choices and the preferences of the customers. This will help the company in making the product according to the customers so that it will help in generating revenues. The external communication by the company will be done with the help of advertisement in the electronic and print media so that the customers can be aware of the product. the electronic media will consist of the advertisement that are shown in the television and the social media networks while the print media will be inclusive of the newspapers and the magazines. This will provide a better opportunity to the company in interacting in a better manner with the customers (Kerr and Patti 2015). Integrated Marketing Communication Objectives The target audience for the product will be the individuals who are interested and passionate about the concept of trekking. This will provide the company in tapping the resources that is present at the local level so that the sale can be increased for the product. The product itself needs to make the customers think about the quality that is being used in manufacturing it and the level of comfort that they will get while being involved in the trekking activities (Luxton et al. 2017). The customers need to feel that the use of the product will help them in trekking in a better manner, as the product provides a better grip support so that the dangers that may be associated with the trekking activities can be mitigated. This will help the company in getting better assurance for the customers, as they would use the word of mouth technique to advertise about the product among other people within the society (Ots and Nyilasy 2015). The feel of the product should be that it needs to help the customers in gaining maximum satisfaction when using the product. This will help in providing the customers better quality of the product so that they can trust the company about the variations that are being provided to them. This will in turn result in increasing the customer base for the company as well (Kerr and Patti 2015). The customer needs to purchase the product for a firsthand experience so that they can review the product in a better manner. This will help the company in getting valuable feedbacks about the brand so that the company can make the amendments according to the choices and preferences of the customers. The use of the product by the consumers will help the company in make different varieties of the product, which will be suitable according to the needs of the customers. This will help the company in gaining a better insight about the product from the customers and will help in increasing the loyalty of the customers towards the brand (Luxton et al. 2017). Reference List Kerr, G. and Patti, C., 2015. Strategic IMC: From abstract concept to marketing management tool.Journal of Marketing Communications,21(5), pp.317-339. Luxton, S., Luxton, S., Reid, M., Reid, M., Mavondo, F. and Mavondo, F., 2017. IMC capability: antecedents and implications for brand performance.European Journal of Marketing,51(3), pp.421-444. Mortimer, K., Mortimer, K., Laurie, S. and Laurie, S., 2017. The internal and external challenges facing clients in implementing IMC.European Journal of Marketing,51(3), pp.511-527. Ots, M. and Nyilasy, G., 2015. Integrated Marketing Communications (IMC): why does it fail?.Journal of Advertising Research,55(2), pp.132-145.