French Revolution Essay Example

French Revolution Essay During the late 1700’s, France wanted to be like America in their own revolution. Their was a big change in power between 1789-1799, and and also caused an advancement away from the absolutist government of France. During the late 1700’s France was one of the strongest estate’s in the world. The effects of the country’s revolution spread from France to Europe. The French Revolution was caused because the Third Estate’s desire to have liberty and also be equal. The way France’s social class was made it was just a matter of time before the revolution would start. The economic classes of France were made up of three estates. The first estate was the church, or clergy, the second estate was the nobles, and the third estate was made up of the peasants, the uneducated, and lawyers. France’s economic system made the third estate pay the most taxes and the clergy members didn’t have to pay taxes, and for the nobles they paid little or no taxes at all. People who are starving and can barely afford to survive can only pay so much taxes before they stop paying their taxes. Along with the social causes of the revolution, economic and political events that made people want change. Economic conditions such as poor harvests made the price of food rise to very high prices half someones pay went to just attempting to feed their family. The taxation system took money from the peasants as well. King Louis XVI lived such a rich and well off life that three percent of the nation’s earned money was spent on royal family! Wars also caused the nation to have money problems. The cost of maintaining a army was 1/2 of France’s money. We will write a custom essay sample on French Revolution specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on French Revolution specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on French Revolution specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The taxes were not used for health, schooling, or general life of the third estate where all the money was coming from. These economic problems set the stage for some huge changes in France. Louis XVI did try, and was not successful in trying to fix the political system of France. When King Louis XVI became king, he realized that these problems existed. Louis chose a man named Robert Turgot to help the financial problems of France, but he had difficulties when he tried to start a major reform. Turgot could not create a change in the taxation policies of France. He was not able to introduce a higher tax to the second estate because the king could not tax the nobles unless the Parliament said it was ok to introduce the new tax laws. The people in the courts that voted on these laws were the nobles, and so they rejected Turgots reform. After Turgot was rejected, the king fired him from his office. With the economic problems of France increasing, Louis XVI made the Estates General in 1789. The Estates General was a council where each social class could be represented. Louis called people together for the Estates General with the idea of raising taxes even higher than they were before on the third estate. The third estate thought that they would finally be able to express their ideas about a national change that would give the third estate both liberty and equality. When the Estates General met in 1789, the representatives from the third estate outnumbered the representatives of the first and second estates. When the king realized this, he was upset and didn’t want to hear their views and the third estate made the tennis court oath, and declared themselves the National Assembly. The oath said not to leave until they had established a reformed government. This became the famous tennis court oath. The French Revolution had an impact on all of Europe. Hopefully Europe has learned from the Revolution and won’t make the same mistakes as before. All should learn from this and know not to make the same mistakes. The French Revolution is one of many previous events that many wish that history wont repeat its self.

Aborigine-Invading Settler Relationship in Rabbit-Proof Fence

Aborigine-Invading Settler Relationship in Rabbit-Proof Fence Free Online Research Papers Philip Noyce’s film Rabbit-Proof Fence is a film about three Aboriginal girls named Molly Craig, Daisy Kadabil and Gracie Fields and it explores the lives of these girls coinciding with the Australian western society during the Stolen Generation period. The police of the white Australians captured the girls due to their mixed-blood status; half white, half Aboriginal. They were taken from their parents and were put into a settlement with other mixed bloods known as â€Å"half-castes†. The film also tells of their escape from the Moore River Settlement and their return to their families, except for Gracie. The film is based on a book entitled Follow the Rabbit-Proof Fence which is inspired by true events and is written by Doris Pilkington Garimara, the daughter of the protagonist Molly (â€Å"Rabbit-Proof Fence†). The film attempts to untangle many issues of Australian history. It explores the issues such as the relationship between the Aborigines and the invading-settlers, explains the reason why half-caste Aboriginals were taken from their families and what happened once they are captured. The ‘Stolen Generation’ consists of children of Australian Aboriginal descent who suffer the destruction of identity, family life and culture because they were removed from their families by the Australian and State government agencies under the Aborigines Act (â€Å"Bring them home†). It is documented that the removals occurred in the period between approximately 1869 and 1970s (Marten 229, Australian Museum 1-6, Read 1-34). This was caused because, by the mid-nineteenth century, white settlers had begun their encroachment of native Aboriginal lands, resulting in inevitable mixing of white and Aboriginal blood. The children of this union were known as â€Å"half-caste† and their growing presence is seen as a threat to civilized society by the Australian authorities (Stratton 70). Motives for the removal of the children from their families are heavily debated and include fears of miscegenation, child protection and a desire to attain white racial purity (Bates 243). In order to achieve the aforementioned motives, cultural imperialism and subjugation of the Aborigine will be discussed. First and foremost is cultural imperialism. British colonial rule relied on the perception that non-white people and non-Western cultures as inferior and needed the ‘advanced civilization’ offered by Western culture. The colonizers found it beneficial for children to adapt to Western society as they believed that the indigenous people lived ‘unhappy lives’ and the thought of them conforming to the ‘western lifestyle to be ideal’ (Klages 147-152, Stratton 70). Britain extended its national rule to countries and areas all over the world from the late seventeenth century to the middle of the twentieth century (â€Å"Colonialism†). The British formed British colonies and in most cases took over the administration of the government in order for British laws and customs to rule the people who lived half a world away from Britain itself. British colonial rule meant teaching the indigenous people about the superiority of Western practices through the setting up systems of police, courts and legislatures following British laws (Klages 147-152). It is also done by sending missionaries to convert natives to Christianity, establishing churches, setting up schools to teach British customs, and the English language to children and adults in order to make them more like British citizens. The Australian government itself stems from British colonial rule and thus followed the aforementioned things. When Molly, Daisy and Gracie were taken from their parents by the police, they were transported to Moore River Settlement, more than a thousand miles away from their families. When they are at the settlement, they were forced to speak English, abandon their traditional beliefs and culture, taught to adopt to western society and were brought up to believe in Christianity as apposed to their own belief (Rabbit-Proof Fence). The Moore River Settlement disconnected the children with their families and this prevented the children from finding their families or returning back to their homes. Children at the Moore River Settlement were also taught to believe that their past (traditions and origins) to be an ‘evil thing’ and persuaded them through the use of force to never revisit their original way of life and continue on living in western society. This is done in order to ‘protect the child’ by making them conform to western lifestyle. According to Mr. A.O. Neville, who is the Chief Protector of Aborigines, the half-caste children should be removed from their families for the fear of miscegenation. He states that there will be a ‘racial classification dilemma’ as the half-caste child could â€Å"allow a creation of an unwanted third race† and there will be a dispute on whether or not â€Å"the colors be encouraged to go back to the blacks† or â€Å"advance to the white status and be absorbed in the white population†. He further adds that half-caste children can be bred into ‘white people’ through after three generations of marriages with white people starting from the half-blood grandmother, leading to the quadroon daughter and the octoroon grandson as after â€Å"the third generation, no trace of origin is apparent†¦continuing infiltration of white blood†¦finally stamps out the black color†. This clearly shows the desire to attain white racial purity in which the Aboriginal is finally bred out. Second is subjugation of the Aborigine. The film the Rabbit-Proof Fence shows subjugation of the Aborigine through power and law. This can be seen through the use of characters, symbols and settings developed throughout the movie. The most powerful character is Mr. A.O. Neville, chief protector and legal guardian of every Aboriginal in Western Australia in the 1930s. He represents authority as throughout the entire movie, he is portrayed as having perfectly combed and waxed hair and is always seen in a suit which is in immaculate condition. This is combined with his power to control every Aborigine in the state: â€Å"Every Aborigine in this state comes under my control†, he said. He displays his authority by signing an order for the institutionalization of Molly, Daisy and Gracie and by his formal pattern of speech; â€Å"I’m authorizing their removal. They’re to be taken to Moore River as soon as possible†. Molly Craig’s character, on the other hand, shows the contrast to power and law. Molly’s hair is free and her clothing is simple to portray her carefree lifestyle without official rules. Molly’s speech is also informal and mostly made up of simple sentences; â€Å"Where your country? How far does rabbit fence go to?† When these two characters clash, we see the effects of power and law on the powerless Aborigine. From these two examples, it is clearly seen that the whites held the power to dominate the Aborigines because they held authority through law. Even when an aborigine acquires some power and law, as depicted in the character of Moodoo, he is still not powerful enough to go against the white oppressors. He can neither get himself or his daughter to totally abandon the Moore River Settlement. In addition, he also has to suffer with a lost of identity as he is not entirely accepted by the white or aboriginal communities because of his role as a tracker. Symbolism is another way to represent power and law. Mr. Neville’s stationary especially his pen and rubber stamp are powerful objects. They are the most powerful tool because they are used to authorize the removal of the three half-caste girls. It is also a tool to grant permission to marry, visit children and buy new shoes. The three aboriginal children were forced to fight the forces of the whites with their own set of powers without the help from the law. They have the power of culture, taught to them by their mother, Maude. They had learned native survival skills as part of their aboriginal education. Without their knowledge of tracking, hunting and survival in the bush, they would never have made it back to their home. These abilities were essential throughout their journey. This fundamental power of culture was an indigenous strength that allowed survival in a harsh land. It was also a strength that could be used in combat against their white oppressors. Settings are also used to represent power and law. There are two main settings are social setting and physical setting. The social setting consists of patriarch society versus matriarch society. The white oppressors controlled the society that they oppressed by following a ‘patriarch rule’. The individuals with the most power in society are men while women played a subordinate role. Men road horses, drove cars and enforced laws. Women became housewives, secretaries and servants. The Aborigines, on the contrary, controlled their society by following a ‘matriarch rule’. Women became the head of their family and the breadwinner. Men only became an insemination tool. It is also interesting to note that when these two types of social settings clash with one another, the physical power of the patriarchs together with their control of the law overpowers the matriarchs; Constable Riggs forcefully takes the three aboriginal girls from their mothers and grandmother while justifying his actions by saying â€Å"I’ve got the papers, Maude, there’s nothing you can do†. The physical setting too shows the portrayal of power and law. Molly’s home is where modern living and laws are not reinforced. Molly enjoys a free and happy lifestyle because of this. Warm colors found in can be seen through the lush vegetation and large landscape of her home to represent this. Alternatively, Mr. Neville’s office is the home of laws. His office is linear and the objects in the office are placed in an orderly fashion which reflects Mr. Neville’s way of life and the issue of power and law. Besides power and law, the role of education as well plays a role in subjugating the Aborigines. Most children at Moore River Settlement receive basic training to be domestic servants and farm laborers. Only fair-skinned children from the settlement will receive ‘higher education’ from Sister Kate because â€Å"they more clever than us, they can go to proper school†, according to Nina. This results in the children to be taken advantage off from the whites when they return to the society as they will become servants to them. A clear example is Mavis. She graduated from Moore River Settlement and she becomes the servant to a white couple and a sex slave to the couple’s husband. This proves that education is not a tool for social advancement but a regulatory tool for oppression. As a conclusion, the central idea that flows throughout the film is a lack of understanding in the colonizer-colonized relationship. As white colonists gradually occupied the lands of the indigenous people, the latter’s traditional nomadic way of life is seriously eroded. Derisively seen as a ‘stone-age’ race, the aborigines came to rely on handouts as the structure of their society collapsed. Since the settlers were superior in force, the indigenous people were thought of as lesser beings and they felt no remorse for mistreating, controlling and deciding how the indigenous people were supposed to live (Stratton 70, â€Å"Colonialism†). The acts of the Australian government as portrayed in the film can be equated to genocide. To say that the Australian’s western society was right for doing such an immoral offence towards a once prosperous and content civilization is foolish. Their policy was definitely aimed at ‘breeding out’ the Aborigi nality. Many Aboriginal people from the ‘stolen generation’ are psychologically damaged and continue to suffer the effects of destruction of their identity, family and culture. The ‘white’ powers despite their authority have been unable to bring a complete makeover to aboriginal Australia. The young girls made it home, but their victory did not close the education settlement that housed the ‘stolen generation’ of aboriginal children. Years later, as we learn from the film, Molly is once again abducted by the authorities. She retrod her steps while carrying her youngest child to return to her homeland. Her elder daughter was too heavy to carry and she never saw her again. This shows that neither set of forces has ultimately been successful; the white powers of cultural imperialism versus the aboriginal powers of cultural preservation. The struggle between the two powers still continues up till today. Australian Museum. Indigenous Australia: Family. 2004. 23 January 2009 Bates, Daisy. The Passing of the Aborigines: A Lifetime spent among the Natives of Australia. 1983. Project Gutenberg of Australia. 23 January 2009. Bring them home. 23 January 2009 â€Å"Colonialism†. Encyclopaedia Britannica Online. 2009. Encyclopaedia Britannica . 23 January 2009. Klages, M. Literary Theory: A Guide for the Perplexed. Great Britain: Continuum. 2006. Marten, J.A. Children and war. New York: NYU Press 2002. Rabit-Proof Fence. Dir. Philip Noyce. Perf. Evelyn Sampi, Laura Monaghan, Tianna Sansbury, Kenneth Branagh, David Gulpilil, Garry McDonald. Miramax 2002. DVD. Read, Peter. The Stolen Generations: The Removal of Aboriginal children in New South Wales 1883 to 1969. 1981. Department of Aboriginal Affairs (New South Wales government). 23 January 2009 Stratton, David. â€Å"Rabbit-Proof Fence (Motion Picture)† Film Television Literature Index 25 Feb. 2002: 70- . EBSCOhost. West Virginia University Library, Morgantown, WV. 23 January 2009. Research Papers on Aborigine-Invading Settler Relationship in Rabbit-Proof FenceWhere Wild and West MeetUnreasonable Searches and SeizuresBringing Democracy to Africa19 Century Society: A Deeply Divided EraCapital PunishmentQuebec and CanadaAppeasement Policy Towards the Outbreak of World War 2Assess the importance of Nationalism 1815-1850 EuropePersonal Experience with Teen PregnancyHarry Potter and the Deathly Hallows Essay

UK economy during 2008 recession Essay Example | Topics and Well Written Essays - 1000 words

UK economy during 2008 recession - Essay Example It is worth mentioning that decline in consumption has direct adverse impacts upon production, which then leads to closure of businesses followed by retrenchment and unemployment. Also, the subprime mortgage property crises in USA triggered closures, mergers and acquisitions of US financial institutions, but it also negatively affected UK investment, commercial banks and financial institutions as they were among the businesses that also made huge investments in US banking and property sectors. Finally, this led to a credit crunch like situation that sabotaged the financial position of UK banks, which were facing liquidity problems and were reluctant in sanctioning loans to borrowers. Finally, the expectations and forecasts that UK economy would contract by more than 2 – 2.5% in 2009 also aggravated the situation and interest rates were reduced to 3% from 4.5% by Federal Bank after instructions of UK government regarding formulation of new monetary policy to reduce business cos ts, to boost investors and consumers’ morale and to trigger greater purchase responses. Recall that economic theory argues that the greater the number of transactions and consumption level, the more employment and jobs opportunities will create due to multiple exchanges of money among people (Hetzel, 2009). As far as the fiscal policy is concerned, it should be pointed out that UK government announced financial bailout packages of ?12bn and ?18bn so that it could pump money in the economy to eradicate liquidity crises and trigger consumer purchase responses. In addition, the government also announced tax cuts (direct and indirect levies) so that businesses could ensure their survival in challenging external business environment. Had the above measures not been taken, the UK cumulative negative GDP growth rate had surpassed 3% due to credit crunch and rising debts (Wren-Lewis, 2010). 2. Explain UK monetary and fiscal policy during the crisis according to IS - LM model. It is w orthwhile to mention the fact that IS – LM model shows the relationship between real interest rate and output level. The IS curve shows the corresponding interest rate that clears the good market. The IS curve slopes downward because the aggregate output increases at low real interest rates and vice versa. Indeed, IS curve is derived from changes in desired investment and desired saving in an economy. The LM curve shows the real interest rate that clears the asset market. For instance, the LM curve is actually derived from changes in real money supply and real money demand. In addition, economic theory talks about Full Employment Line that shows the labour market equilibrium i-e employment and output are at Full employment level. As far as the UK economy is concerned, I would assume that the IS – LM had been in general equilibrium prior to recession i-e the goods, asset and labour market were in equilibrium simultaneously. Real interest IS LM Equilibrium point Output N ow when UK economy entered in recession, the UK government changed the monetary and fiscal policies that would cause shifts in IS and LM curves. For example, the reduction in nominal interest rate on money will reduce money demand, thereby reducing the real interest rate that clears asset market and causing a downward shift in LM curve. Similarly, increasing nominal money supply in market through stimulus package will reduce real interest rat

Business strategy Essay Example | Topics and Well Written Essays - 2750 words - 2

Business strategy - Essay Example Apple Inc., possesses wide base of total assets and this makes them largest technology company across the globe. There is large number of customers who opts for Apple products and this has enhanced brand loyalty. Brand loyalty of the product is due to unusual items manufactured by the company. It is considered to be most admired company in United States. The strategic position of the company is well supported by its understanding about customer’s taste and preferences. iPhone denoted creativity of Apple Inc., in smartphone industry. In this study, strategic analysis would be exhibited on iPhone 6/6+ of Apple. This shall indicate effective utilization of resources and competencies in order to address customer demand and secure high profit margins. The company well segments consumer market so that manufactured product reaches right consumer. High prices of its product line are substituted by innovation and quality which cannot be easily imitated by other players in the market pl ace. The study shall encompass analysis of Apple iPhone 6/6+ in technology industry, along with usage of models to determine its strategic framework. Models such as Porter’s Generic Strategies, Bowman’s Strategy Clock, Pestle analysis, Five Forces Model, Value Chain, Resources and Competencies Audit and Strategic Group Mapping will be included in this research study. There are four kinds of generic strategies such as cost leadership strategy, differentiation strategy, focus cost strategy and focus differentiation strategy. Products launched by Apple Inc., are unique by nature and are targeted towards a particular consumer market segment. Focus differentiation strategy states that narrow market segment are targeted by the company so as to acquire maximum market share. This form of differentiation strategy is adopted by a company when high priced products are being sold in the market place. Apple iPhone 6/6+ are targeted towards high income

Middle Range Theory Essay Example for Free

Middle Range Theory Essay Bank of America is the largest US bank founded in 1904, it has expanded through several acquisitions. By the end of 2009, Bank of America was the market leader serving 82% of the US population and over 53 million customers. They are positioned as number one in online and mobile banking. Their mobile banking services were launched in 2007 and have gained 4 million customers in less than three years. Acquisitions made by Bank of America prior to the financial crisis caused a very strong drop in their stock price. Customers: In 2009, 10 million customers used mobile banking and this is expected to grow to 37 million by 2014. Customers that use mobile banking are not the same as online customers. Customers that use mobile banking represent a different segment of the market that other banking customers. Security issues, a perceived low value and expense, were the primary reasons that customers did not switch to mobile banking. Potential customers were reluctant to try a new banking service that are represented an extra cost and they were also afraid of losing control of their finances. Debit cardholders were the most active users. It was convenient for them because they could check their account at any time. Customers that used this service changed their usual banking channels and as a result -the bank had a higher retention for these users of online services. Competition/Competitors: Bank of Americas main competitors were: Bank of New York Mellon, JP Morgan Chase ; Co. , Wells Fargo ; Co. , Citigroup, and PNC Financial Services. These competitors also used mobile banking to ensure good service for their customers. They used SMS, customized web browsers and apps, depending on the bank and the customers they served. Citibank and Wells Fargo had different applications customized for their target groups. General Context Considering that the banking industry is fragmented, with thousands of banks offering retail and wholesale banking services; ten of the largest banks hold 46. 4% of total deposits, Bank of America being the largest one. The mortgage crisis of 2009 led to a deep recession and spilled over into a financial crisis that affected the retail banking business. Banks started waving fees and offering additional benefits in order to capture and retain customers. Mobile banking was introduced in the US in 2007 which added costs to each transaction. However, these costs were lower than call centers and interactive voice response costs. Bank of America had three options: mobile messaging (mobile stream modification without any software installation), mobile Internet (wireless application protocol), and mobile applications. Mobile applications in particular were more sophisticated and costly. Smartphone use was estimated to grow to 46% by 2014. Development Dilemma: Bank of America has two options to handle the future of mobile banking: 1) Build new and various applications to target different customers a) Pros: i) Customers want customization in the products; this will increase retention and satisfaction. ii) Marketing strategies can be segmented into different types of clients. This increases efficiency and reduces costs. iii) Superior brand and innovation perception. a) Cons i) Cost of application creation will increase due to the different areas and type of customers at Bank of America ii) Any changes in the bank services will have to be applied to all apps. Some customers will have to download and use various apps at the same time 2) Refuse to add complexity to the current application a) Pros: i) No extra costs on building a new application ii) Customers that don? t like technology or doubt about security issues wont be affected b) Cons: i) Other banks offer better mobile apps and this will increase their competitive advantage ii) Customer satisfaction will suffer if the app is not updated and does not fulfill their needs. iii) Transactions will still be done through ATMs, Call centers and IVR, which are 4 to 11 times more costly. Opportunities: Since Bank of America is one of the largest financial institutions in United States that has millions of customers; online banking is an important feature that offers to ease transactions and provides access to billing statements. However, because of the multitude of services banks offer it is overly-complicated to provide all items in one bundle. Because of this complexity (to add all the banking features in one app for mobile banking) Bank of America should target tablet-users to provide all the banking features with different applications. For example Bank of America can provide tools like market reports for savvy investors or savings programs for households (where it is easier to keep track of expenses. ) Tablets are relatively easier to use than mobile phones. Targeting such a market at an early stage can broaden the spectrum in which Bank of America operates its mobile banking. This opportunity which targets future markets as computers are being replaced by tablets should not be forgone. Ease of access and use for customers with multiple Bank of America services, easier tracking of frauds or errors. ) Bank of America customers will be able to access a large array of services online. c) For some high-end apps a nominal fee may be charged to cover some of the technology budget. 2) Cons a) Customer information may be at risk as it is insecure to access sensitive information online for which Bank of America will have to maintain high privacy, increasing cost. b) Some of the features may still be complex and require customer support hotline. c) Customers may act on unintended transactions involving significant funds. Recommendations: Bank of America needs to improve the complexity to the current application. After analyzing the options and the opportunity, we think that Bank of America has to differentiate themselves from their competitors while offering a great service to their clients, we would recommend to increase the functionality of the mobile app. This change will bring extra benefits to the different type of clients in a single download. The company will also cut costs in the type of transactions made by the clients. The continuous growth of the mobile market especially the Smartphone use is another aspect of the recommendation. Having a mobile has become a commodity for the population. The new generation will get so accustomed to this technology that they will be able to deal with any app complexity without any problem. Bank of America has to think of its future customers, not only the current mobile technology adaptors. 1) Pros: a) Having a better application will differentiate the bank compared to their competitors b) Customers will have overall services in a single application. Mobile payment services would be added to the app and will attract and benefit many customers. d) Transaction costs will become lower as the % of Smartphone users grows (46% for year 2014). 2) Cons: a) Added complexity will discourage some customers to use the application b) Speed of the application may suffer if the customer has a bad connection or has too many applications downloaded in their mobile. c) The cost of developing a more complex application is larger and may require more expertise and training for employees and customers as well.

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Executive Summary Air Asia, is the market leader of low cost carriers in Asia, indicate on the excellent record of bringing for innovative concept into the business. Air Asia is a low cost carrier that keeps position in the world’s records. Strategic management has played a rouge role in successfully of many business institutions in the world of many airlines including Air Asia. There are many parts in this report such as company background, SWOT analysis, target market, monitoring and evaluation, marketing mix, and budget. So as to make more profit for Air Asia, a marketing strategy has been planned to have a better growth throughout this marketing action plan in the near future. Lists of Table and Content Figures/ Tables Pages Figure 1: Competitive of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Figure 2: The Strategy Clock of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......10 Figure 3: Product Life Cycle of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...12 Table 1: Product and Services of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Table 2: Competitors of Airasia.................................................................................................7 Table 3: Strength and Weaknesses of Competitors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........8 Table 4: SWOT Analysis of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.........9 Table 5: Marketing Action Plan of Airasia...............................................................................14 Table 6: Budget of â€Å"You fly I fly† of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..15 Table of Contents Page Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦1 List of Figures and Tables†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.........2 Table of Contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... ... low-income and medium-income group because of them do not have so much money to buy an expensive ticket to travel, so that Air Asia promote this plan to let more people can have a chance and go travel with this promotion plan. There are some alternative plans for the marketing action plan such as game plan. Air Asia provides constituency good serving to places they want or need to go to as well as at an equitable and forecast price. As well as the price is obviously a significant element driving the marketplace, it is definitely not the only one. It will not be our aim though we may occasionally lowest price on the market competitors. Nor will we look for to be the highest priced, either a reasonable fare basis, perspicuity, and equitable linked with good service and greater expediency than furnished elsewhere, be going to be our guiding principles (Svala, 2013).

Monotheistic Religions Essay

In what ways is the Holy Land an important site for all three monotheistic faiths? Jerusalem is a home to holy sites that are sacred to the three religions. The city contains many houses of worship. It is also a place of ongoing tensions between religious and ethnic groups. The three major monotheistic religions are sometimes described as branches of the same family tree. If this is true, how would you describe the trunk of the tree? All three major monotheistic religions claim they began with Abraham. Judaism and Christianity claim that their founders descended from Abraham’s son Isaac. Islam claims descent through his other son, Ishmael. How are the three major holy books of the monotheistic faiths both similar and different? All three faiths have the similar messages from the Holy Book that there is only one god. For all three faiths they have different names for their Holy Book; Torah, Bible, Qur’an. How are the basic beliefs of Judaism, Christianity, and Islam alike? All three religions only believe in one god. Jews, Christians, and Muslims honor the Ten Commandments. Followers of all three religions practice some type of fasting. Typically all three involve in prayer and worship with other followers. Afterlife is believed by the three religions. All three faiths hold that humans have a soul. What types of internal differences and divisions exist within each religion? Major Jewish sects include Reform, Conservative, and Orthodox. Christianity has many denominations but the largest branches are Catholicism, Protestantism, and Eastern Orthodoxy. The Islamic world is largely divided between two major groups, Sunni and Shi’a Islam. What characteristics and beliefs of the three religions make them different? Each have a different main holy book. Religious leaders are a rabbi, priest/minister/pope/, and imam. Their house of worship also differ.